Tao Johnson, UCLA safety, in gold helmet
Est. Idaho Falls · Built in Los Angeles

The Last King · Vol. I

TAOJOHNSON

Building a legacy beyond the game.

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Chapter One

A King Is Not
Built Overnight.

From the quiet grit of Idaho Falls to the bright lights of Los Angeles, Tao Johnson's path was never accidental. Every snap, every sunrise lift, every closed door turned into a doorway — chiseled by discipline and a refusal to be ordinary.

At UCLA, he wears the No. 6 with intention. A safety by trade. A leader by instinct. A student of the craft and of the man he is becoming.

"Greatness isn't loud. It's relentless."

UCLA
Bruins
No. 6
Safety
B1G
Conference
Tao Johnson in UCLA varsity jacket
Westwood
The Arrival
06

The Film · Vol. I

Why I Play.

A moment in motion. The story behind the standard — captured in his own words.

Feature · 2025UCLA · Safety

The Manifesto · Vol. I

The King's
Creed.

Championships are earned. Legacy is chosen.

The King's Creed represents the principles that guide how Tao competes, leads, serves, and builds impact beyond the game.

01

Discipline Before Recognition

The work comes first. Attention follows.

02

Character Before Opportunity

Who you are matters more than what you achieve.

03

Service Before Status

Real leadership creates value for others.

04

Legacy Before Applause

Build something that lasts longer than the moment.

05

Faith Before Fear

Trust the vision even when the outcome is uncertain.

06

Impact Beyond The Game

Football is the platform. Purpose is the mission.

The Last King is not a title.

It is a commitment to excellence, responsibility, and impact.

Tao Johnson · No. VI · UCLA

The Four Pillars

The Empire.

One man. Four disciplines. A blueprint for what a modern athlete can become.

Athlete
I01 / 04

Athlete

Sharpened in the film room. Forged on the field. A safety whose instincts arrive a step before the ball does.

Leader
II02 / 04

Leader

Voice in the huddle. Standard in the locker room. Leadership measured in how others rise around him.

Brand
III03 / 04

Brand

Cinema, culture, sneakers, story. King Tao is built for the cameras and the conversations that follow.

Legacy
IV04 / 04

Legacy

Family first. Faith deep. A name designed to outlive the jersey — and lift everyone wearing it.

Maison · Partnerships

The Portfolio.

A curated roster of brands aligned with the standard. Selectively built. Intentionally grown.

Official PartnerActive

DripDrop

Performance Hydration

Fueling the standard set every day — on the field, in the lab, on the road.

Official PartnerActive

Insider Lawyers

Legal · Counsel

The legal architecture behind the empire. Protecting the brand at every level.

Cause PartnerActive

NMDP

Mission · Second Chances

Connecting patients with life-saving blood stem cell donors and helping create second chances for individuals and families facing serious blood cancers and disorders. A partnership rooted in impact beyond the game.

+

Future Partner

A seat reserved for the next brand built on excellence.

+

Future Partner

A seat reserved for the next brand built on excellence.

@KingTao

The Kingdom.

Lifestyle. Football. Training. Community. Media. A daily archive of the man being built in real time.

Gameday
Gameday@KingTao
Culture
Culture@KingTao
Training
Training@KingTao
Family
Family@KingTao
The Craft
The Craft@KingTao
Roots
Roots@KingTao

Follow the kingdom in motion.

@KingTao on Instagram

Service · Stewardship

Community
Impact.

Influence without service is noise. Tao is intentional about pouring back into the communities that shaped him — and the ones he's stepping into next.

Tao with family at the Rose Bowl
The Foundation
Family is the first kingdom.
01

Idaho Falls Mentorship

Returning home to mentor the kids walking the same hallways he once did — proof that the path is real.

02

King Tao Youth Camps

Skills, discipline, and self-belief. Camps designed to develop more than athletes — to develop young men.

03

Community Service

Quiet hours, loud impact. From food drives to school visits, service is part of the standard.

Tao Johnson training — The King Tao Project
Powered by Purpose
FitRight Athletics · Ammon, ID
Access. Mentorship. Legacy in motion.

Community Impact Initiative

The King Tao
Project.

Training the next generation to move with confidence, discipline, and purpose.

The King Tao Project is Tao Johnson's community impact initiative created to give young athletes access to high-level training opportunities in his hometown area.

Through his partnership with FitRight Athletics in Ammon, Idaho, Tao helps cover training opportunities for kids so they can develop their speed, strength, confidence, and athletic foundation.

More Than TrainingIt Is AccessIt Is Mentorship
Learn About The Project

Legacy In Motion

"They will not remember the noise.
They will remember the standard
and the man who refused to lower it."

Tao Johnson · The Last King

Inquiries

Partner
With Tao.

Built for brands with a standard. Whether it's a campaign, an appearance, or a long-term partnership — every conversation begins here.

Managementteam@kingtao.co
Presspress@kingtao.co
Social@KingTao
The Last King Collection

The Kingdom
Collection.

Legacy isn't only what you build.
It's what people carry forward.

A premium lifestyle collection — built around discipline, leadership, and the pursuit of greatness.

Shop The Collection

Concept Collection · Limited Drops · Worldwide Shipping